About JP Fly Co.

JP Fly Co. is a small fly fishing brand based in Vancouver, British Columbia, built for anglers who care about good flies, practical selection, and better days on the water.

We create and curate premium fly patterns for the rivers, lakes, and fisheries anglers actually fish, from glacial-tinted BC rivers and coastal cutthroat beaches to interior lakes, alpine creeks, and trout water across Western Canada and the Pacific Northwest.

The brand started from a simple frustration: buying flies online often feels more complicated than it needs to be. Too many options. Not enough guidance. Product pages that tell you what a fly is, but not why you might want it in your box.

JP Fly Co. was built to make that easier.

Every pattern we carry has a purpose. Some are proven classics. Some are modern staples. Some are confidence flies you reach for when the light changes, the water bumps up, or fish start rising just out of reach.

We believe fly fishing does not need more hype. It needs better recommendations, better flies, and more time outside.

At the end of the day, we are not just selling hooks, feathers, wire, and thread. We are helping anglers get ready for the next river day, lake session, weekend trip, or one-more-cast evening after work.

JP Fly Co. is proudly BC-rooted, but built for anglers across Canada and the U.S. who fish with the same mindset: pay attention, adapt, and make the most of every day on the water.

Thanks for being here. We hope our flies earn a place in your box, get chewed up by fish, and come back with a few stories attached.

Jordan Petryk
Founder, JP Fly Co.
Vancouver, BC